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The Night Store, renowned for its luxury nightwear and viral global bestsellers, is delighted to announce the launch of its new Spring/Summer collection, ‘Island Girl’. This collection is now available for purchase.
Inspired by the spirit of adventure and a tropical theme, ‘Island Girl’ captures the pristine beauty of white sands and golden beaches in your nightwear wardrobe. Set against the backdrop of a stunning private luxury island in Bali, the collection boasts 18 exquisite pieces, crafted from lightweight, premium fabrics, including organic cotton.
The collection reflects the brand’s signature boldness, featuring vibrant prints and chic styles that epitomise summer elegance. From effortlessly comfortable pyjama sets to elegant robes, each piece promises a touch of luxury, inviting wearers to dream of island escapes.
To celebrate this new collection, The Night Store is collaborating with a curated group of celebrities and influencers who will share their exclusive experiences of ‘Island Girl’ on social media and beyond. Look out for captivating images that highlight the effortless charm of this island-inspired nightwear and follow the buzz around the launch.
“We wanted to capture the freedom and adventure of a tropical escape in this collection,” says Charlotte, Director of The Night Store. “Each piece is designed to be both visually stunning and incredibly comfortable, bringing the essence of island living into your home.”
‘Island Girl’ is more than just nightwear; it’s a celebration of summer living, offering versatile styles perfect for lounging, sleeping, or pairing with daytime essentials for an effortless holiday look.
Experience the exclusive ‘Island Girl’ collection now available at The Night Store. Visit their website and follow them on social media for an inside look at this stunning new line.
Download all visual content, including product images, campaign shots, and videos here: Campaign Visuals