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Yours Clothing, one of the UK’s rapidly expanding fashion retailers renowned for its stylish and affordable plus size clothing, is revolutionising their storefronts with innovative digital signage.
With over 100 stores across the UK and Ireland, Yours Clothing is a prominent fixture on the high street, and this latest development underscores their commitment to innovation, enhancing brand exposure and influencing sales. It’s an approach that sets them apart from the competition.
Yours Clothing has partnered with AnyPlace Media Group to boost customer engagement by installing retail digital signage in their storefronts.
The objective is to create an engaging narrative, drive foot traffic, and elevate the overall customer experience. This initiative forms part of their broader marketing strategy to leverage captivating advertising campaigns.
AnyPlace Media Group has installed digital screens with a remarkable brightness level of up to 4500 nits, significantly surpassing the typical range of 250-500 nits found in most standard TVs and monitors.
Backlit posterboards in the store display windows have been replaced with either 65” or 75” high-bright digital screens, ensuring maximum visual impact. These screens are designed to withstand direct sunlight and showcase messaging around the clock.
A sophisticated content management platform will accompany the digital displays. This platform provides complete control over digital communications, enabling their marketing team to update and tailor messaging to reflect the most current campaigns with ease and precision.
To date, 18 installations have been completed, with plans to continue the rollout throughout 2024.
Karen Bradbury, VM Manager at Yours Clothing, stated, “The introduction of digital screens is a real step change for the Yours Clothing brand, giving us the opportunity to showcase video assets from our fashion shoots to really bring our clothes to life.
“We have full control over video content, allowing us to deliver timely, market-relevant, strategic campaigns. Having the team at AnyPlace Media guide us through this process, advising us on the best solutions has made this project a positive experience.”
Neil Sewell, Director at AnyPlace Media Group, also commented, “We’re thrilled to partner with Yours Clothing, enhancing their ability to create inspiring narratives and drive footfall. Our content management platform empowers their marketing team to seamlessly update and tailor messaging for maximum impact.
“This collaboration showcases Yours Clothing’s commitment to being at the forefront of the changing retail landscape. We’re excited to continue this rollout throughout 2024.”
Yours Clothing’s innovative approach to retail digital signage is set to enhance the shopping experience for their customers, reinforcing their position as a leader in the fashion retail sector.