A prominent digital sports marketing group, Engage Digital Partners, has announced its decision to seek potential buyers. The firm, which is known for its partnerships with esteemed organizations such as the International Cricket Council (ICC), has appointed KPMG’s corporate finance division as its advisers for the auction process.
Engage Digital Partners, founded by Gregg Oldfield and a small group of external shareholders, has caught the attention of interested parties, prompting the decision to explore strategic options for funding growth or a possible acquisition.
The company’s impressive list of clients includes the ICC, which it has been working with for their ongoing Men’s T20 World Cup in the USA and West Indies. As the tournament continues, all eyes are on the upcoming match between England and India on Thursday for a spot in the final. Engage Digital Partners also boasts partnerships with other renowned sports teams such as the New Zealand All Blacks and Real Madrid, helping them leverage their massive fan bases through digital content.
“We have been approached by a number of companies to acquire the business,” said Gregg Oldfield, founder and CEO of Engage Digital Partners, in an interview with Sky News. “As a result, we want to explore our strategic options for funding growth or a potential acquisition of the company. We have several interested parties in the process already.”
Established in 2012, Engage Digital Partners claims to manage a staggering 500 million fans across its client base. The company prides itself on being the largest independent agency in the sports industry and is often compared to Two Circles, a similar firm that was recently acquired by a private equity firm. With offices in the UK, India, and Australia, Engage Digital Partners is set to expand to the Middle East later this year.
According to insiders, the company is expected to fetch a price tag of up to £20m. As the auction process begins, the sports world eagerly awaits the outcome of this highly anticipated sale.