Only 18% of companies in the UK are led by women, highlighting the gender imbalance in the business world. While there has been an increase in female entrepreneurs in recent years, they still face challenges in terms of funding and loans.
In a special series for Sky News’ Money blog, our reporter Jess Sharp has spoken to successful women in various industries, learning about their journeys, struggles, and advice for aspiring female entrepreneurs. This week, she sat down with Jenni Dunman, founder and owner of Daisy First Aid.
Jenni’s business idea was sparked by a real-life incident when she was off-duty and saved a child from choking. “Being a police officer, I already had first aid training, so I was able to pick her daughter up and give her back blows, remove the blockage really quickly and she made a full recovery,” Jenni explained.
This experience led her to realize the lack of knowledge among parents about basic first aid for children. With just £400, Jenni started Daisy First Aid, offering classes specifically targeted towards parents. The business quickly gained traction and now boasts 115 franchises across the UK, with plans for global expansion.
But Jenni’s road to success hasn’t been easy. She left education at 16 and had to work multiple jobs to make ends meet. After facing personal struggles, including the loss of a child and attempting to take her own life, Jenni joined the Metropolitan Police. It was during her training that she discovered her love for first aid.
As her business grew, Jenni had to teach herself about business structure and franchising. She also had to overcome her own fears and doubts, which she says is her biggest challenge to this day.
Her advice for aspiring entrepreneurs is to research and teach yourself the skills you lack, while also seeking help from experts. She also emphasizes the importance of a positive mindset and recommends daily practices such as gratitude, setting goals, and spreading happiness.
Despite receiving offers for investment, Jenni has chosen to fund her business herself and now owns 100% of it. Her ultimate goal is to take Daisy First Aid worldwide, proving that with determination and hard work, anything is possible.